Now that you have the interest of the reader (which is the hardest part) and the reader has invested the time and energy to learn more about your digest post, you will want to present them with the details of your announcement. The use of sentence enhancers is just a gimmick to try to get readers attention this is the fast lane to an unprofessional image and will not get anyone to click on your article. Do not use "sentence enhancers”: We have all seen them, they are not "normal" parts of a sentence: "!!!~~- (Come to my event) -~~!!!".Instead of saying "GO TO JOHN'S RETIREMENT PARTY" say "You are invited to John's retirement party." All caps headlines get ignored by most readers. Do not use all caps: All caps on the computer means you are screaming at the reader.No one wants to be shouted at, which brings us to the next point. Do not use exclamation marks: We all know you are very excited about your news/event, but exclamation marks are unprofessional and mean you are shouting.Instead of saying "Parking Notice," say "Parking Lot 13 will be closed Thursday afternoon." Readers shouldn't have fundamental questions after reading your headline. Use a noun and a verb: Stay away from sentence fragments.
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Keep it short: Instead of saying "Upcoming Training - This will show you how to do many things in Office 365," say "Upcoming Office 365 Workshop.".Make it informative: Use keywords that directly relate to your content. Instead of saying "UWS Blood Drive," say "Donate your blood at the UWS Blood Drive on Tuesday.”.Readers will scan all the headlines for the digest- make sure yours gets the right attention it deserves in a positive way. The headline is the first thing people see that tells readers the subject of your digest post it is the deciding factor on whether a person clicks to find out more. How to Write for the Digest Meaningful Headline Information from communication should be pertinent to at least 30% of the potential recipients and should be university business that is open to the public. What are the appropriate uses of this communication method? Who can post messages?Īny UW-Superior staff, faculty, or official student organization representatives. Staff Digest Who does it reach?Īll faculty and staff members, including ad-hocs, project, and LTE positions. What are the appropriate uses of this communications method? To have the ability to post messages to the Student Digest, you must have permission from the Dean of Students. Who can post messages?Ĭampus Administrators, Academic Department Chairs and Non-Academic Unit Directors, Program Assistants, Student Government Officials, and Student Organization representatives approved by Student Government. Student Digest Who does it reach?Īll currently enrolled students, including Graduate and Online Learning Students. Digest messages include, but are not limited to: Event promotion, meeting announcements, advising/registrar notices, and more. This system consolidates many messages that would normally end up in your inbox into one single message list. The digest system allows the campus to easily email an automated system, which in turn, sends a daily email with all the messages it received for the day. UW-Superior has two digests: A digest for students and a digest for faculty/staff. The purpose of the Campus Email Digests is to communicate to our internal campus community.
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